Learn More About – Michael Richter

Mr. Richter is a Liberty County native, having worked in North Florida his whole life. A graduate of TCC and FSU, Michael is licensed in the State of Florida for Life, Health, Property & Casualty Insurance; he brings these qualifications with him as he joins the Boyd Insurance & Investments family. 

Mr. Richter enjoys solving problems and helping people feel confident about what we do for them. He wants to enable his clients to focus on more productive aspects of their lives and worry less because they know they are well taken care of.

Tell us a little bit about your background.
Born and raised in Liberty County! I’m proud to work where I live, and work on behalf of the people I live with. Often I will see people in passing, who I’ve known most of my life, that thank me for helping them with something they’ve needed. I’m a TCC and FSU grad that loves his family and his community.

Tell us about your work.
I’m the Vice President of Boyd’s North Florida Division. I will oversee the management of the No. Flo. Office, while being responsible for developing a successful marketing strategy, maintaining a physical presence in the community, cultivating relationships, generating opportunities, providing support and service to our clients, and identifying growth and expansion opportunities. We look forward to serving North Florida in a meaningful way, with a steadfast commitment to excellence.

What do you enjoy doing when you aren’t working?
Above all, I’m a family man. I love spending time with my family. They are the epicenter of my world. When possible, we love to travel. Between our travel plans, we stay busy with life! My wife is a teacher and my teenage kids are extremely active. We also love anything outdoors– hunting, fishing, or exploring as often as we can. Occasionally, we take a break to spend time at home resting, relaxing, and catching up on our chores!

The best piece of advice I’ve ever been given is…
Bend the tree while it is young.

Where is your favorite place to take visitors?
That depends – If we’re having lunch, it’s got to be Fiddler’s. If we’re going to dinner, The Red Bar. But if we’re sight-seeing, you can’t deny the beauty of Apalachicola or Port St Joe.

If I were a superhero, my superpower would be ….