Over the past 45 years, we have grown and become a trusted member of the community. This brand refresh is an exciting change for our company. It sets expectations for what people should see, hear, and expect from Boyd Insurance & Investments. Our team’s vision when developing the new identity was to refine and streamline our visual identity while maintaining our commitment to relationship building in our local community… and ensure the high level of service you’ve come to expect from the Boyd brand.
You’ve seen our updated logo, with slick and sophisticated new typography and a bold new look. We continue to embrace the legacy of our company through the new visuals by retaining our familiar garnet color and iconic “B” symbol. However, not only the logo and font selection that have changed.
We’ve changed our marketing materials including an ALL NEW website, enhanced social media, and client communication. We chose to drop “Services” off the end of our company name because exceptional customer service should go without saying. Our renewed focus on you, the client, and your needs for a modern insurance partner reflects our evolution as a company into the digital age.